
What Your Clients Decide in the First Ten Seconds
The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House
In April 2019, Cuccio held its annual Asian Summit in the Philippines. Distributors and professional nail technicians participated in business seminars and caught up on what’s new in the world of Cuccio.


In April 2019, Cuccio held its annual Asian Summit in the Philippines. Led by the boundless energy of Tony Cuccio, distributors and professional nail technicians participated in business seminars and caught up on what’s new in the world of Cuccio. Following the seminar, Mr. Cuccio treated his distributors to a celebration of the continued success of the brand on the beautiful island of Boracay.
“I always get the most satisfaction being able to celebrate with my Cuccio family,” Cuccio says. “They give so much to the brand over the years that is important to give back and say thank you. I also take a lot of pride in knowing I helped change their lives for the better.”
According to the company, the Cuccio brand is experiencing one of its largest surges in success this past year, expanding into new territories and introducing new products like Cuccio Hemp and Bronzer, several new, exciting color collections, and unique professional items in the gel and dipping powder categories. In addition, Cuccio is celebrating its 20th year of the creation of its Naturale line, the brand that changed the course of the company. In his continued efforts to build this global brand, Cuccio has trips planned to Brazil and Bulgaria.

The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

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Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

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The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.

MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie

Join us in congratulating this year's list of hardworking, game-changing individuals.