Dazzle Dry Partners With WeForest Project in India
VB Cosmetics’ Dazzle Dry is partnering with global non-profit WeForest to help regenerate forests in the Khasi Hills of India.
by Staff
May 4, 2018
2 min to read
VB Cosmetics’ Dazzle Dry is partnering with global non-profit WeForest, an organization that engages with scientists, corporations, and other organizations to advance forest landscape restoration. WeForest will be working with Dazzle Dry specifically to help regenerate forests in the Khasi Hills of India.
"Dazzle Dry believes that beauty and wellness go hand in hand.” says VB Cosmetics founder Dr. Vivian Valenty. “For us, partnering with WeForest to help communities in India’s Khasi Hills regenerate their forest was a natural fit. Now every purchase our clients make doesn’t just give them healthier cosmetics, it gives us all a healthier planet.”
Ad Loading...
Through the newly launched partnership, Dazzle Dry will donate one new tree to WeForest for every purchase made on its site. Ultimately, with assistance from companies like Dazzle Dry, WeForest aims to restore the forests of the Khasi Hills and in turn support the communities that live there.
While this collaboration is expected to continue indefinitely, Dazzle Dry has also decided to kick-start its charitable efforts by releasing a specially curated WeForest collection. Each purchase of these forest-inspired nail lacquers, including Breathe Free, You Rock, Spiritual Diva, Morning Dew, Dragonfly, and Me d’Forest Queen, will provide an additional tree to the WeForest project through the month of May.
Before a client has even sat down, she has decided whether your salon has its act together, and scent is the one piece of that first impression most salons leave to chance. Aura House co-owner Leif Frey makes the honest case for ambient scent in a salon, including why ventilation, not fragrance, is the answer to fumes. Plus, the four decisions that matter more than which scent you pick.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.