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SEARCHEntity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago.
The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.
The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.
Entity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago with a party at Club Cohiba. The celebration included an assortment of cuisine, unlimited beverages, a DJ, and an absolutely phenomenal cake (sparklers included!). ISSE attendees shopped Entity’s newly designed booth, which featured its 2010 fifth-anniversary-themed advertorial campaign and shared in the celebration with product specials and a $500 drawing held the final day of the show.
Entity president and CEO Vicki Heller gives a short (very enthusiastic) speech during the
cake cutting.
Some Entity employees and educators take a break from the dance floor to pose for this shot.
Over the past five years the Entity line has grown to offer a full range of hand, foot, and skin care products to meet the needs of nail artists across the globe. Entity’s nail couture products are developed by its team of championship artists. In addition, Entity One Gel Technology, Nanovive Skin Revival System, and Rainforest Body Couture bring nanotechnology to nail professionals.
Entity educator Cyndi Van and managing editor Sree Roy can’t resist a shot by the sparkly “5” that graced Entity’s trade show booth.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail Professional of the Year while celebrating the artistry that defines professional beauty.
MiniLuxe’s Donna Charloff shares the season’s most-requested nail art, the secrets to a polished bare manicure, and her trend predictions for fall.
Known for creating manicures worn by some of Hollywood's biggest stars, Ganzorigt incorporates this strengthening treatment into every service as the final step before clients leave the salon.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
The Orlando-based nail technician will use the $5,000 prize from Booksy to upgrade her salon space and elevate the client experience.
Licensed beauty professionals can save on host hotel rates with group promo codes through June 9.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
