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SEARCHEntity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago.
The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.
The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.
Entity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago with a party at Club Cohiba. The celebration included an assortment of cuisine, unlimited beverages, a DJ, and an absolutely phenomenal cake (sparklers included!). ISSE attendees shopped Entity’s newly designed booth, which featured its 2010 fifth-anniversary-themed advertorial campaign and shared in the celebration with product specials and a $500 drawing held the final day of the show.
Entity president and CEO Vicki Heller gives a short (very enthusiastic) speech during the
cake cutting.
Some Entity employees and educators take a break from the dance floor to pose for this shot.
Over the past five years the Entity line has grown to offer a full range of hand, foot, and skin care products to meet the needs of nail artists across the globe. Entity’s nail couture products are developed by its team of championship artists. In addition, Entity One Gel Technology, Nanovive Skin Revival System, and Rainforest Body Couture bring nanotechnology to nail professionals.
Entity educator Cyndi Van and managing editor Sree Roy can’t resist a shot by the sparkly “5” that graced Entity’s trade show booth.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie
Join us in congratulating this year's list of hardworking, game-changing individuals.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
A Texas man and woman pleaded guilty on Monday to operating a significant under-the-table cash payroll at their nationwide nail salon business.
The nails-only trade show welcomed 700 beauty professionals for education, shopping, networking and one unforgettable Smokies surprise.
