Nail tech Robert Nguyen has signed on with Entity as creative director, where he joins his brother Vu Nguyen, who is dean of education for Gelish. Along with several other prominent brands, Entity and Gelish fall under the Nail Alliance umbrella. Robert has spent a large portion of his career as a brand leader and product developer, and appeared on Oxygen’s reality nail competition Nail’d It. “With this move, I am looking forward to focusing on carrying on Entity’s heritage of ushering in the next generation of empowering products and nail technicians,” he says.

For more information, visit www.entitybeauty.com.