
Premiere Orlando 2026 Sets New Benchmark for Beauty Education and Engagement
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
Congratulations to the talented winners of this year’s NAILS Mural Contest — one an industry veteran and the other a relative newcomer.

Handpainted Winner: Elsbeth Shuetz

Handpainted Winner: Elsbeth Shuetz

Mixed Media/3-D Winner: Emily Nash
Congratulations to the talented winners of this year’s NAILS Mural Contest — one an industry veteran and the other a relative newcomer. Los Angeles-based nail artist Elsbeth Schuetz took top honors in the handpainted category. Her brewery-themed mural was inspired by the growing popularity of craft beers. Schuetz — a celebrity nail tech, educator, and frequent NAILS contributor — also won last year’s competition. (Go to www.nailsmag.com/muralcontest to check out past contest winners.)
A nail tech of three years, Emily Nash of Creative Touch Nail and Day Spa in Elkhart, Ind., nabbed the top spot in the mixed media/3-D category. She chose an undersea-themed mural — complete with 3-D acrylic octopus — because she has always been attracted to the bright colors found in the ocean.
Our thanks also go to INM for providing a fabulous assortment of products to our winners.

INM provided generous prize packages to this year’s winners that included an assortment of lacquers, top coats, and treatments for the handpainted winner, and colored acrylic powers for the mixed-media winner.

Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.

The Orlando-based nail technician will use the $5,000 prize from Booksy to upgrade her salon space and elevate the client experience.

Licensed beauty professionals can save on host hotel rates with group promo codes through June 9.

After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.

A new report criticizes the regulations' impact against students and entrepreneurs.

For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.

A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.