Minerva Beauty announces the brand's sponsorship of Worth Up Alliance, administered by Beauty Changes Lives to serve beauty entrepreneurs ready to take the next step in their career.

“Minerva Beauty is excited to be a sponsor of Worth Up Alliance, because this organization shares our passion to educate, support, and grow the beauty industry,” says Megan Ferlito, Director of Marketing at Minerva Beauty. “Worth Up is identifying, investing in, nurturing, and inspiring emerging entrepreneurs, and Minerva is proud to support such an impactful cause.”

The brainchild of Ted Gibson and Jason Backe, Worth Up unites a coalition of change agents, dream-makers and expert advisors committed to nurturing and empowering emerging entrepreneurs through business coaching, entrepreneurship education, mentoring, networking, and start‐up capital grants.

“Having Minerva Beauty as a sponsor of Worth Up Alliance is truly a magical mix of synergy and passion,” Gibson says. “Together we will be helping future beauty entrepreneurs fulfill their dreams.”

Scholarship Help

Minerva Beauty’s $10,000 sponsorship will help Worth Up’s mission in delivering professional and financial support to turn next‐gen beauty entrepreneurs’ dreams into a reality. Through the power of community, sponsoring Worth Up Alliance supports successful hairdressers, barbers, make‐up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or any other notable career advancement.

Backe notes, “The partnership of Minerva Beauty and Worth Up Alliance will not only help beauty entrepreneurs open new businesses, but it also will create jobs, strengthen local communities and support our national economy.”

Worth Up is backed by some of beauty’s most esteemed artists. If you’re interested in becoming a sponsor, donating, volunteering, or learning more about Worth Up Alliance and how you can join the mission, visit Worth Up.