Professional nail care company V Beauty Pure has opened its first brick and mortar location in Neihulé Academy of Beauty, a Los Angeles-based beauty school that offers education and training for beauty and wellness industry careers. 

Established five years ago by David DiLorenzo, V Beauty Pure (VBP) offers products such as nail essentials, acrylic powders, gel polish, and dust collectors. Offering dark matte black bottles in a sea of pink and white packaging, VBP’s messaging is “it’s okay if you don’t fit in, we don’t either.” 

VBP has collaborated with high-end salons and nail training facilities such as L’Oreal and Essie to equip them with its Source Capture Systems, which alleviates the odor and nail dust for nail technicians and clients. Now, they have partnered with Neihulé Academy of Beauty to establish its first retail experience that showcases DiLorenzo’s Source Capture System. This is the brand's in-store debut, offering nail technician students, professionals, and educators a destination to explore its nail tools, accessories, and range of products for gel and acrylic nail styling. 

“The V Beauty Pure addition to our facility will advance the training and education of our Manicuring program, lending industry-leading tools and products to our students and faculty that will set them up for success at our Academy and in their careers.”

— Yvonne Neihulé, Co-Founder, Neihulé Academy of Beauty

With a shared mission to inspire, empower, and teach technical and business skills to nail technicians, VBP and Neihulé Academy of Beauty will be offering enrolled nail technician students a complete nail tool and product kits.

“This collaboration marks a significant milestone for us, as it presents our first-ever in-store opportunity for customers to immerse themselves in the world of V Beauty Pure products," added David DiLorenzo, founder of V Beauty Pure. "We can’t wait for individuals to experience the unparalleled quality of our gel polish, acrylic, dust collector, and other products we are so proud of. We are very excited to partner with Neihulé Academy of Beauty, a prestigious institution that shares our core belief of education and innovation in the beauty industry.”