STYL, the PBA Beauty Experience, is a three-day event designed for salon owners, stylists, and licensed beauty professionals coming to Long Beach in 2019.
by Staff
February 28, 2018
The NAHA Awards will take place at the STYL event next January. Pictured: Nails by 2017 NAHA winner Rochelle Dingman.
1 min to read
The NAHA Awards will take place at the STYL event next January. Pictured: Nails by 2017 NAHA winner Rochelle Dingman.
A new beauty event will debut in Long Beach, Calif., January 26-28, 2019. Sponsored by the Professional Beauty Assocation, STYL, the PBA Beauty Experience, is a three-day event designed for salon owners, stylists, and licensed beauty professionals. The North American Hairstyling Awards (NAHA) will join the STYL event on January 27, bringing a huge dose of energy and inspiration into the evening.
STYL (pronounced like the word “style”) will challenge traditional expo and convention standards by bringing together the beauty community while creating individual event experiences. The event was created based on over 300 hours of research with insights collected from individuals at every corner of the beauty industry. The plan is for each guest to leave feeling inspired, renewed, and rich with the knowledge they need to catapult their career.
Before a client has even sat down, she has decided whether your salon has its act together, and scent is the one piece of that first impression most salons leave to chance. Aura House co-owner Leif Frey makes the honest case for ambient scent in a salon, including why ventilation, not fragrance, is the answer to fumes. Plus, the four decisions that matter more than which scent you pick.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.