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SEARCHGenadur is the first FDA-approved treatment to help strengthen fragile, brittle nails. According to manufacturer Medimetriks Pharmaceuticals, Genadur helps improve the condition with a once-daily brush-on application that may start showing results in as little as 14 days.
Genadur is the first FDA-approved treatment to help strengthen fragile, brittle nails. According to manufacturer Medimetriks Pharmaceuticals, Genadur helps improve the condition with a once-daily brush-on application that may start showing results in as little as 14 days. While brittle nails may be the result of exposure to solvents in nail products, they may also be the symptom of an underlying medical condition, such as psoriasis and fungal infection. “While the underlying conditions leading to brittle nails need to be treated, Genadur is the first product that can restore the nail, both improving its appearance and protecting it from further damage,” says Robert Marinaro, M.D., a board-certified dermatologist. “With studies showing a 90% improvement in nail fragility after 14 days and an 85% reduction in splitting, patients with fragile and splitting nails have a solution for managing these frustrating conditions.”
Genadur is used once daily, preferably at bedtime, and can be washed off with water in the morning.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
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