Nails
MenuMENU
SearchSEARCH

When Feet Are Beat: Marketing to Marathoners

In October, Mario Tricoci Hair Salons & Day Spas offered Chicago-area runners the opportunity to work out the kinks after the Bank of America Chicago Marathon with complimentary upgrades to massages and pedicures during the week following the race.

by Staff
December 9, 2008
When Feet Are Beat: Marketing to Marathoners

 

1 min to read


In October, Mario Tricoci Hair Salons & Day Spas offered Chicago-area runners the opportunity to work out the kinks after the Bank of America Chicago Marathon with complimentary upgrades to massages and pedicures during the week following the race. Runners were asked simply to present their marathon bib number at the spa to receive their special pampering treatment.

The pedicure treatment, designed especially for runners, began with a foot soak in a soothing milk bath while the runner’s neck rested on a warm neck pillow. It also included a rejuvenating foot massage with deeply moisturizing shea butter.

More In The Know

Ad Loading...
In The Know|News|May 22, 2026

Aura Salonware Announces 2026 Scholarship Winners

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

A pair of manicured hands holding a bottle of red nail polish
In The Know|News|Mar 31, 2026

OPI By the Numbers

A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.

Ad Loading...