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Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let
In our salon community, always a giving group, stylists are offering free services to those most affected. If you are wondering how you can help, here are some fact-checked ways to be of service and offer your support.
When salon owner Castle Searcy met artist Frankie Toan during his artist-in-residence stint at Redline Contemporary Art Center in Denver, she saw a perfect opportunity for a First Friday artistic event that brought hands and art together in more ways than one.
At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
The advantages of live streaming education are endless but it also poses a risk of making our industry look unprofessional if not used appropriately.
NAILS Magazine team completed an overhaul of the NAILS Magazine website, adding new sections, functions, and greatly expanding popular areas.
Nancy Dodd sent us an e-mail — subject line “awesome nail tech” — a few months ago, singing the praises of S. Maria Chheo-Shen, who has influenced her life via YouTube tutorials and Facebook nail giveaways.
The NAILS website wins big at the annual awards program for best overall trade magazine site and best use of social media.
For several months now, I would say, I’ve been seeing my Facebook friends’ posts through my newsfeed every time someone uploads pictures using “Instagram.”Mostly, it made me crazy. I’d see photos uploaded and when I’d open
