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Clients have their reasons for wanting to go au naturel—with their nails, that is. You can keep your former acrylic clients loyal to you with a good removal and post-removal care.
Readers' tastes run from classical to techno to Enya.
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
NAILS first heard of Ciao Bella when nail technician Dynise Rein- bold submitted the salons printed materials to the magazines 1996 Graphics Contest.
Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.
Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.
JoAnn Har, a nail technician in Hod Hasharon, Israel, gives her clients a little something extra, and it doesn’t cost her a cent.
Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.
Putting clients at ease begins with your body language, says Cathryn Myers, owner of The Nail Shop of Carroll-wood in Tampa, Fla.
Find out if your customer service is as good as you want it to be.
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
Champagne and caviar are sophisticated; corned beef and cabbage are not. What else is sophisticated and what isn't?
Janeice Spicer, a licensed vocational nurse, went back to school two years ago to pursue a career that she thought would better utilize her natural born talents.
Get ready! Predictions on where the nail industry is headed!
“To practice good ethics is to be concerned about the public welfare, the welfare of individual clients, your reputation, and the reputation of the profession you represent.”
More than anything else, a loyal client base forms the foundation of a successful career in the beauty industry.