Creating a Signature Service (Part 2)
How has the brainstorming been going? Have you found things to mix and match and make new services out of them? At this point I find notes really help me visualize my thoughts and put things
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SEARCHMENUSEARCHHow has the brainstorming been going? Have you found things to mix and match and make new services out of them? At this point I find notes really help me visualize my thoughts and put things
How do you keep things interesting for your regulars? Do you offer a signature service that they can’t get anywhere else? Maybe you have seasonal services to mix things up? Perhaps you don’t know how to
Creating a Vanity URL Back into Facebook page territory we go! The first thing to touch on is how to make your Facebook page address more simple to share. This is called a vanity URL (meaning you
How is your salon Facebook page coming along? Have you loaded some photos? Have you picked up some fans? Are you waiting for more detail from me? I want to clarify some things from the last
Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.
Everyone is busy at the holidays; we all have things to do and limited time to get them done. While in the salon everyone is putting in extra time and really crunching to meet the holiday
Salon owner Renee Borowy talks about the positive outlook for nail techs.
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.
In this economy, nail techs have to find creative ways to do direct marketing.
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.