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Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
“If a guest mentions something that would make her happy, we will go out of our way to do it,” says Fiona Tolunay, co-owner of Houston’s Vanity Salon.
Every month, Salon Bleu gives one client the VIP treatment.
Keeping your clients coming back takes more than just providing expert services. These customer service ideas will help you show clients how much you love and value them.
When trying to convert first-time clients into regulars, the staff at Seattle-based Gene Juarez Salons and Spas knows that the third return visit is critical, and offers a few enticements to get them to this point.
Nothing Beats a Warm Welcome: Salon owner Tammy Dennis advises nail techs to create an awesome first impression by providing new clients with a formal welcome packet.
A monthly review of your client retention numbers is important because every client has the potential to provide income.
Milady educational trainer Patti Wanamaker recommends using customer surveys to gather key insights to what your customers think about you and your services.
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.
Don’t forget the fundamentals of making a good first impression on new clients.
