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In The Know|News|Jun 17, 2025

Ardell Unveils Naked Shapewear Lashes

Ardell Naked Shapewear is designed to lift and subtly enhance, giving lashes a natural-looking boost that feels as good as it looks. Each lash features a unique, stretchy and flexible band that moves with the individual curve of the eyes.

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Business|Articles|Sep 27, 2017

Prép Beauty Parlour: A One-Stop Beauty Shop

An icy, 18th century French-inspired wonderland perfectly suited for brides-to-be, Prép Beauty Parlour in Vancouver, Canada, offers every service a woman could need in preparation for her big day: nail art, lash extensions, hairstyling, makeup, waxing, and even cosmetic tattooing.

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Business|Articles|Apr 10, 2015

Upselling: If Your Client Likes This...Have Her Try This

Looking for ways to help your client switch it up and try something new? An easy way is to make suggestions based on what she already likes. Here are a few popular services along with alternate or complementary ones that she just might make a permanent part of her routine — and will add more money to your bottom line. 

Business|Articles|Jul 1, 2010

Retail Boutique: Eyelash Conditioners

Eyelash conditioners and serums are popping up in spas and salons for women tired of the maintenance of false eyelashes, or curlers and mascara. These non-prescription lash conditioners are applied like eyeliner and most can also be used on brows as well.

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