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Ardell Unveils Naked Shapewear Lashes
Ardell Naked Shapewear is designed to lift and subtly enhance, giving lashes a natural-looking boost that feels as good as it looks. Each lash features a unique, stretchy and flexible band that moves with the individual curve of the eyes.
by Staff
June 17, 2025
Ardelll has been the undisputed faux lash leader for many years, and they continue to innovate.
Ardell Beauty
2 min to read
ARDELL Beauty is excited to announce the latest iteration of its beloved Naked collection with the launch of Naked Shapewear.
Elevating its lash category with a bold, first-to-market innovation, think of it as shapewear for your lashes, Naked Shapewear is designed to lift and subtly enhance, giving lashes a natural-looking boost that feels as good as it looks. Each lash features a unique, stretchy and flexible band that moves with the individual curve of the eyes for a seamless fit, with easy application and all-day wear.
Naked Shapewear expands Ardell’s Naked portfolio while staying true to what consumers love. The Naked Shapewear collection focuses on effortlessly beautiful, natural looks that align with current beauty trends. The unique stretchy band hugs the lash line providing enhanced comfort and hold. The lashes softly shape to each eye providing beautiful light volume and length.
Ardell Naked Shapewear is available in 6 beautiful styles ranging from light to medium volume. They are perfect for beginner to intermediate lash users and can be used with any lash glue.
Ardell Naked Shapewear is launching this June at Ardellshop.com. The collection will be available at CVS, Walgreens and Ulta in July.
About ARDELL®
Created by artists for artists, ARDELL lashes are favored by makeup artists, celebrities, and beauty enthusiasts worldwide to help express individuality and enhance one's natural beauty. Staying at the forefront of lash innovation and development for over 50 years, ARDELL continually creates new collections with its easy-to-use, unique range of faux lashes and styles, expanding into brow products, nails and accessories.
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