Blueprint of a First Year

Yelp Advertising is Working

by NAILS Magazine | July 16, 2012

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we look back at our books and we see we have averaged five new clients a week! Yes it is going to cost $500 per month but we are getting a free video and 1,200 ads per month.

We have also found our groove on the times we should be sitting in the salon when we are not busy. We avoided posting salon hours until we figured it out. We decided that Wednesday, Thursday, and Friday 11 a.m. - 6 p.m. and Saturday 11 a.m. - 4 p.m. would be the best hours to be at the salon for walk-ins. We also posted that appointments are available for times other than the scheduled hours.

--Vicki, Polish Salon, Brea, Calif.


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