Mia Secret celebrated its 10th anniversary in July at a festive event at the Wynn Hotel Las Vegas. The company — which offers an extensive line of nail products — was founded in Los Angeles by CEO Roberto Mejia in 2006, then began distributing its product line in Mexico and El Salvador. Over the past 10 years, Mia Secret has focused on developing three professional product lines for nails, spa, and eyelashes, and has grown its brand from a single product to almost 1,000 items sold in over 50 countries worldwide.
The company exhibited at a tradeshow for the first time in 2010 at ASD Las Vegas. “Now we’re doing tradeshows, nail competitions, workshops, and certifying Mia Secret Exclusive Educators throughout the U.S. and Latin America,” says Mejia. “Mia Secret Academies are established in Mexico, Guatemala, El Salvador, Nicaragua, Costa Rica, Ecuador, Venezuela, Peru, and the U.S., and we have plans to expand to the Dominican Republic and Honduras soon.”
Joining Mejia at the 10th anniversary event were staff, distributors, educators, and friends. The group celebrated several new product launches including Chrome Mirror Nail Powder, Gelux Mood color-changing gel-polish, and Mood Acrylic Powders, a color-changing acrylic line.
For more information, go to www.miasecretnails.com.