In July, Essie unveiled the Essie Color Boutique, a nail polish vending machine intended to grace airports and malls all over the country. The machines carry 48 shades, including six seasonal colors that are changed out quarterly. These self-service digital kiosks feature sleek digital touch-screens and a streamlined user interface that guides customers through product options and trends. Essie color enthusiasts can select individual polish colors or opt for one of eight curated nail art looks that come with a link to a “how to” application guide. The first Essie Color Boutiques opened at the Oakland International Airport and in the JetBlue terminal of New York’s JFK Airport, with plans to open additional boutiques across the country.
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