CND reaffirms its commitment to serving the nail professional and elevating the consumer experience by empowering women to choose a professional nail service. Through ongoing research and education, CND continues to recognize the value of the salon experience and maintains the integrity and safety of its Shellac services. Despite an increased emphasis on DIY beauty in the consumer landscape, many women prefer to leave the work to the professionals. CND cites a recent consumer survey conducted by Harris Interactive:
> 91% of women feel better about themselves after visiting the salon
> Eight in 10 women agree they get better results at the salon than when they perform their own service
> 74% of women value the relationship they have with their salon professional
> More than half of women say they have been disappointed with do-it-yourself results
A visit to the salon not only ensures quality service, but also offers an opportunity for community and comfort.
For reprint and licensing requests for this article, Click here.