OPI’s GelColor consumer advertising campaign is centered around the theme of “endurance,” inspired by the strength and fortitude of female American Olympians and athletes who continue to champion their fields. The campaign features Misty May-Treanor, Gabrielle Douglas, Danica Patrick (pictured), and Serena Williams, and is seen in top publications including Brides, Cosmopolitan, ELLE, Essence, Glamour, Harper’s Bazaar, InStyle, Self, and W.

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