OPI has launched six limited-edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, the film hits theaters on March 8. “OPI is very excited to take this fantastical journey with Disney,” says Suzi Weiss-Fischmann, OPI’s executive vice president and artistic director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold, and silvery iridescent confetti — Lights of Emerald City, When Monkeys Fly!, and Which is Witch? — to soft neutrals in white, beige and pink — Don’t Burst My Bubble, Glints of Glinda, and I Theodora You.
“The new Liquid Sand nail lacquer — What Wizardry Is This? — features OPI’s new technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
For reprint and licensing requests for this article, Click here.