Hit the Toyota Speedway of Irwindale and you might catch a glimpse of the Sensuous Solutions logo splashed across the tailgate of a King Taco Super Truck. That’s because Sensuous Solutions president Erin Cruz is more than just a fan — she’s the one footing the bill for the gas for the truck’s entire racing season. “The truck is owned by a group of friends who call themselves Team 9 Motorsports,” she says. “When I heard they were looking for sponsors I jumped on the opportunity to promote my business and product line in front of a different demographic and in my own neighborhood. It turns out that a lot of female race fans are in the salon and spa industry, so why not put my name in front of them at one of their favorite pastimes?” The driver, 20-year-old Connor Cantrell, has been racing since he was 8. At press time, he stands in third place overall after the first race of the season.

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