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Nail Design

New Product Launches and More at ISSE

by Staff Writer | March 17, 2011
<p>IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product.</p>
1/18

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IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product.

<p>Sandy Combs, a Hand &amp; Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company&rsquo;s Prisms &amp; Riches sculptured acrylic.</p>
2/18

Show All

Sandy Combs, a Hand & Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company’s Prisms & Riches sculptured acrylic.

<p>OPI guest artist Adela Mu&ntilde;oz demonstrated the versatility of OPI&rsquo;s Axxium soak-off gel colors.</p>
3/18

Show All

OPI guest artist Adela Muñoz demonstrated the versatility of OPI’s Axxium soak-off gel colors.

<p>Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.</p>
4/18

Show All

Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.

<p>Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar&rsquo;s new Infinity Gelicure soak-off gel polish.</p>
5/18

Show All

Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar’s new Infinity Gelicure soak-off gel polish.

<p>Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.</p>
6/18

Show All

Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.

<p>Cacee&rsquo;s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish.</p>
7/18

Show All

Cacee’s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish.

<p>NAILS senior editor Tim Crowley got Shellacked by CND education ambassador Sara Goblirisch, who created a manly Steven Tyler-inspired nail design for him.</p>
8/18

Show All

NAILS senior editor Tim Crowley got Shellacked by CND education ambassador Sara Goblirisch, who created a manly Steven Tyler-inspired nail design for him.

<p>The NSI booth was fully staffed, with (from left to right) international director of education Ris&eacute; Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.</p>
9/18

Show All

The NSI booth was fully staffed, with (from left to right) international director of education Risé Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.

<p>Nail Tek&rsquo;s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company&rsquo;s Crystal File designs.</p>
10/18

Show All

Nail Tek’s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company’s Crystal File designs.

<p>Go to <a href="http://www.nailsmag.com/nailstv">www.nailsmag.com/nailstv </a>to view video tutorials from the show floor.</p>
11/18

Show All

Go to www.nailsmag.com/nailstv to view video tutorials from the show floor.

<p>Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy&rsquo;s fingernails.</p>
12/18

Show All

Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy’s fingernails.

<p><span style="font-family: Whitney-Light; font-size: xx-small;"><span style="font-family: Whitney-Light; font-size: xx-small;"><span lang="EN">
<p align="left">Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.</p>
</span></span></span></p>
13/18

Show All

Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.

<p>That&rsquo;s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.</p>
14/18

Show All

That’s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.

<p>NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden. To the right is Hakan Johansson, a sales manager at Filtronics.</p>
15/18

Show All

NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden. To the right is Hakan Johansson, a sales manager at Filtronics.

<p>CEO of Star Nail and Cuccio Natural&eacute;, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott&rsquo;s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.</p>
16/18

Show All

CEO of Star Nail and Cuccio Naturalé, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott’s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.

<p>China Glaze educator Lynn Long demonstrates four of China Glaze&rsquo;s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).</p>
17/18

Show All

China Glaze educator Lynn Long demonstrates four of China Glaze’s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).

<p><span style="font-family: Whitney-Light; font-size: xx-small;"><span style="font-family: Whitney-Light; font-size: xx-small;"><span lang="EN">
<p align="left">Belava office manager Josephine Tejada stands by the company&rsquo;s Indulgence Chair, which now has an optional swiveling manicure accessory surface.</p>
</span></span></span></p>
18/18

Show All

Belava office manager Josephine Tejada stands by the company’s Indulgence Chair, which now has an optional swiveling manicure accessory surface.

<p>IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product.</p>
1/18
Slider

IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product.

<p>Sandy Combs, a Hand &amp; Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company&rsquo;s Prisms &amp; Riches sculptured acrylic.</p>
2/18
Slider

Sandy Combs, a Hand & Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company’s Prisms & Riches sculptured acrylic.

<p>OPI guest artist Adela Mu&ntilde;oz demonstrated the versatility of OPI&rsquo;s Axxium soak-off gel colors.</p>
3/18
Slider

OPI guest artist Adela Muñoz demonstrated the versatility of OPI’s Axxium soak-off gel colors.

<p>Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.</p>
4/18
Slider

Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.

<p>Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar&rsquo;s new Infinity Gelicure soak-off gel polish.</p>
5/18
Slider

Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar’s new Infinity Gelicure soak-off gel polish.

<p>Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.</p>
6/18
Slider

Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.

<p>Cacee&rsquo;s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish.</p>
7/18
Slider

Cacee’s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish.

<p>NAILS senior editor Tim Crowley got Shellacked by CND education ambassador Sara Goblirisch, who created a manly Steven Tyler-inspired nail design for him.</p>
8/18
Slider

NAILS senior editor Tim Crowley got Shellacked by CND education ambassador Sara Goblirisch, who created a manly Steven Tyler-inspired nail design for him.

<p>The NSI booth was fully staffed, with (from left to right) international director of education Ris&eacute; Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.</p>
9/18
Slider

The NSI booth was fully staffed, with (from left to right) international director of education Risé Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.

<p>Nail Tek&rsquo;s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company&rsquo;s Crystal File designs.</p>
10/18
Slider

Nail Tek’s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company’s Crystal File designs.

<p>Go to <a href="http://www.nailsmag.com/nailstv">www.nailsmag.com/nailstv </a>to view video tutorials from the show floor.</p>
11/18
Slider

Go to www.nailsmag.com/nailstv to view video tutorials from the show floor.

<p>Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy&rsquo;s fingernails.</p>
12/18
Slider

Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy’s fingernails.

<p><span style="font-family: Whitney-Light; font-size: xx-small;"><span style="font-family: Whitney-Light; font-size: xx-small;"><span lang="EN">
<p align="left">Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.</p>
</span></span></span></p>
13/18
Slider

Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.

<p>That&rsquo;s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.</p>
14/18
Slider

That’s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.

<p>NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden. To the right is Hakan Johansson, a sales manager at Filtronics.</p>
15/18
Slider

NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden. To the right is Hakan Johansson, a sales manager at Filtronics.

<p>CEO of Star Nail and Cuccio Natural&eacute;, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott&rsquo;s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.</p>
16/18
Slider

CEO of Star Nail and Cuccio Naturalé, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott’s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.

<p>China Glaze educator Lynn Long demonstrates four of China Glaze&rsquo;s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).</p>
17/18
Slider

China Glaze educator Lynn Long demonstrates four of China Glaze’s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).

<p><span style="font-family: Whitney-Light; font-size: xx-small;"><span style="font-family: Whitney-Light; font-size: xx-small;"><span lang="EN">
<p align="left">Belava office manager Josephine Tejada stands by the company&rsquo;s Indulgence Chair, which now has an optional swiveling manicure accessory surface.</p>
</span></span></span></p>
18/18
Slider

Belava office manager Josephine Tejada stands by the company’s Indulgence Chair, which now has an optional swiveling manicure accessory surface.

In line with 2010’s record attendance, approximately 40,000 beauty professionals descended on ISSE Long Beach’s sold-out show floor from January 29-31, where they were greeted with the latest products and education from some of the world’s leading and up-and-coming beauty companies and professionals. Participation in the show’s expanded array of more than 250 educational opportunities, included as part of the ISSE Long Beach ticket, exceeded expectations with many at or near capacity.

Many major nail manufacturers exhibited at the show, letting nail techs see and, in some cases, try out new products firsthand. Many nail competitions also occurred, including a new Perfect Match competition. ISSE Long Beach 2012 will be held January 28 to 30.

For more International Salon & Spa Expo (ISSE) Long Beach 2011 coverage, visit these additional photo galleries:

ISSE 2011: Nail Art Competition Winners

ISSE 2011: What nails did you wear at the show?

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