Consumer Statistics Culled from a variety of studies, here are facts on today’s man and his grooming habits. |
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89 | Percentage of men in Europe and the U.S. that consider good grooming and general presentation to be essential to their professional success. -Changing Male Grooming Behaviors & Occasions (2004), Global Information, Inc. |
53 | Percentage of European and American men that cite articles, features, and programs in the broadcast and printed media as their main source of information about new products and grooming practices. -Changing Male Grooming Behaviors & Occasions (2004), Global Information, Inc. |
4 | Percentage of men who said haircut, manicure, pedicure, and exfoliation on a regular basis is their grooming approach. |
2nd | Rank of massage and spa treatments on a survey asking men what gift they’d most prefer to receive from a significant other on Valentine’s Day. It came in behind a romantic dinner (54%), tied with tools (14% each) and beat out sporting event tickets (11%), a day with buddies, or a hunting trip. -BizRate Research study (2007) conducted for Shopzilla.co. |
31 | Percentage of the spa-going population that is male. -International Spa Association (ISPA) 2006 Spa-goer Study |
49 | Percentage of male spa-goers whose first spa visit was a resort/hotel spa. It was the most-likely place for a man’s first spa visit, but for women, a day spa (59%) was their most-likely first spa visit. -ISPA 2006 Spa-goer Study |
$100,000 or higher | The household income of the majority (57%) of male spa-goers. -ISPA 2006 Spa-goer Study. |
Professional Statistics Surveying a selection of readers, NAILS gathered information about the nail industry and male clients |
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24:1 | Ratio of female to male techs in the overall industry. Nails Big Book 2006-2007 |
93 | Percentage of nail techs who promote to their male clientele in the salon/spa. |
4.5 | Percentage of nail techs who have never had a male client. |
40.3 | Percentage of techs who agree that men buy retail products in the salon or spa. |
34.8 | Percentage of nail techs who have had male clients that have male-specific services on their menu. |
1 | Rank of manicures on list of services techs say they have performed on male clients. With 97.8%, it beat out pedicures (90.6%). |
30.9 | Percentage of techs who have had male clients that have done enhancements on them. The main reason techs cite for applying enhancements on males is for musicians: “I had a gentleman come into the salon for a set of gel overlays on his right hand because he is a touring musician and needs the strength for playing classical guitar. I understood his needs because my husband was also a classical guitarist.” -Leah Turk Sue Kolve’s Salon and Day Spa La Crosse,Wis. |
1 | Rank of NAILS Magazine for where readers go for advice on giving men’s services. Coming in second was other trade publications, and third was BeautyTech.com |
0 | Number of people men are most likely to have with them when they get nail services. |
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