If some of the patrons of Serene-Scape look a tad less stunning on Wednesdays, it’s probably because they’re waiting for Thursday to replenish their home beauty care supplies. That’s the day this Marlborough, Mass., based day spa and salon offers all retail products — including skin care, makeup, hair, and nail supplies — at 10% off.
“We want to get more people into using the products and coming here to get them,” says owner Susan Dynan. “We’ve just been doing it a short time, but we already see a surge in retail on Thursdays.”
Dynan places a sign in the reception area on Thursdays to make customers aware of the special opportunity. In addition, she sent fliers to her existing clientele promoting all of her weekday specials.