OPI is taking its message to the streets. As part of its new "Feel Good, Get a Manicure" campaign, the N. Hollywood, Calif.-based company is wrapping vans all over the country with its new slogan to remind consumers that a professional manicure is the easy way to feel pampered, relaxed, and great.
OPI has wrapped its own vans in Los Angeles and eqipped them with all the essentials to provide manicure and pedicure services on the road. The vans will provide on-the-spot manicures at public events like movie premieres, charity events, hospitals, college campuses, and sporting events.
"The Feel Good, Get a Manicure" campaign will also include print ads in consumer magazines as well as radio and online promotions.
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