Seche: One Syllable or Two?

Many of us say “sesh-ay” when referring to the Rancho Santa Margarita, Calif.-based company that produces some of our favorite nail treatments, but often we say “sesh” when we’re discussing a particular product — like Seche Vite. As the company continues to promote its name and expand its products worldwide, it’s a good time to settle the issue once and for all: Just how do you say “Seche”? “The many pronunciations can be confusing,” admits senior vice president of global marketing and sales Mark Fraser. He asks that from now on we all simply say “sesh-ay.”