We send birthday cards to each client. My nail techs rent booth space so they each handle it differently. Some give a discount, some give bottles of polish, and some just send a card. The clients really enjoy receiving the cards and knowing that we think about them.

Mary Metscaviz

Awesome Nails

Gray slake, Ill.

I recognize my client’s birthdays with a “Happy Birthday” postcard that entitles them to 10% off their next service or purchase. It makes them feel very special and appreciated.


Nails by Patti

Andover, Mass.

I give them a $5 gift certificate, free French polish, or an airbrush card for a special occasion.

Arlene Worrier

Dumont, N.J.

If a client is coming in on, or just before, his or her birthday, I give them a card and a discount off their service. I mail a card if then birthday is a week or so later and give them a discount off then next service. I do have some clients who are very dear friends and I will buy them a present.

Delia M. Accardo

The Nail Palace

Clovis, Calif.

I go to the local florist and make arrangements to send a small bouquet to each of my clients on their birthday. I send it a day or two before their birthday for two reasons: To let them know I’m thinking of them and to remind their family, so they don’t forget. When they call to say thank you, many times they have had a bad day or week and the flowers help cheer them up. That alone is worth it to me.

Dannell Tapley

The Salon

Pendleton, Ore

I keep documentation of birthdays on client cards and when a client comes in around her birthday, I give her a complimentary service; paraffin dip, an airbrush French manicure, or design of her choice.

Jodi Gildom

Kim’s Cut ‘n Curl

Conneaut, Ohio

I always try to make it a special occasion for my clients who come in all year I send them a birthday card with a note for a free fill or full set, including nail art. They love it.


Bet-hel Salon de Belleza y Unas


Utuado, Puerto Rico

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