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How do you get clients to use cuticle oil at home?

October 01, 1998 | Bookmark +

How do you get clients to use cuticle oil at home?


I tell my clients to leave some bottles of cuticle oil in places where they spend a lot of time. For instance, one in the bedroom on the nightstand, one in a drawer at the office, and one by the phone at home. I also tell them to apply cuticle oil while watching TV to give them something to do.-Nancy Dagostino, Xanadu Nail & Hair Salon, Basking Ridge, N.J.

I ask the client about her nightly routine, whether she washes her face or brushes her teeth — something she does every night. I’ll tell her to place her cuticle oil next to her facial care products or her toothbrush. This usually reminds her to use the oil.-Misty Hackathorn, C. W. Michael’s Hair & Nail Salon, Akron, Ohio

I suggest clients apply it when they get an urge to pick or bite their nails or after washing their hands. I also tell them to take their cuticle oil with them wherever they go and apply it while waiting in the car or in line at the check-out counter.-April Brown, JC Penney’s Styling Salon, Frederick, Md.

I use cuticle oil on the client throughout her service, and each time I apply it, I explain the different benefits. During the final application of the cuticle oil, I’ll ask the client if she has any questions about how to use it at home. Then, during her maintenance appointment, I’ll ask her if she’s regularly using her cuticle oil. This gives me an idea of whether she needs more information about it. Once a client understands the benefits of a product, she is sure to use it faithfully.-Alicia Bryant-Mayes, Body & Soul Salon, Denver, Colo.

Since I’m a firm believer in the phrase, “Seeing is believing,” I give first-time clients a complimentary bottle of cuticle oil. I explain the way it works and how to use it. The trick is to have them apply it on only nine nails. When they return, the tenth nail speaks for itself — showing signs of dryness and cracking. Once the client sees the results, she becomes a loyal user.-Melody Baker, Simply Nails, Whitesburg, Ky.

I work at a nail school where we teach the students the importance of home nail care. We tell them that if a client complains about dry cuticles, tell her the only way to solve the problem is to use cuticle oil daily, which helps lubricate and moisturize her cuticles.-Kimberly Kelly, The Nail Clinic School of Manicuring, Columbia, S.C.

I tell my clients to place their cuticle oil near their bed or by their alarm clock. By applying it before they go to bed, their cuticles get moisturized while they’re sleeping, and they don’t have to worry about touching things with oily fingers.-Ana Maria Manta, Nailize, Boca Raton, Fla.

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits? 

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