
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Have you been using Twitter as a way to promote your business? Whether you use 140 characters or less to share appointment openings, Instagram photos, or retweet your favorite clients, this social network is a must for the modern day nail artist.

Banks is inspired by New York City nail designer @NailGurlNYC.

Nail artist Kandi Banks (@MmmKandiYamz on Twitter)
Celebrity nail tech Kandi Banks (@MmmKandiYamz) has been a loyal Twitter user for years. With 46,913 tweets and 7,733 followers and counting, she is one of the most active celebrity nail artists on the social network. Banks has bedazzled the digits of Nicki Minaj, Jada Pinkett Smith, Demi Lovato, Lil’ Kim, and Brandy Norwood all due in large part to her Twitter fluency. Banks’ popularity has reached such great heights that she recently opened her own nail salon, KandiLand Nail Art Studio, in Long Beach, Calif. After sharing about her salon’s opening via social media, the line to get in the door for the grand opening wrapped around the block and her book was instantly full for an entire month. We wanted to catch up with Banks to ask the 22-year-old tech about using social media to make her business boom. We thought the best way to get ahold of this super busy nail artist would be to hold a live Twitter chat so she could answer questions while traveling. Twitter followers asked, she answered, and we all hashtagged #AskKandi to keep up with the conversation.
@vivaglam85
Which top coat and gel top coat do you use?
@MmmKandiYamz
Seche Vite top coat. Gelish’s top coat works really well.
@Juuhhneenee
The background you use to take pictures of your work, how/where did you get that made?
@MmmKandiYamz
I made it on the computer and printed it out then laminated it.

Banks uses her computer to create this simple background that has marketed her nail art business all over Instagram. Image via @kandiyamz.
@I_StillStanding
What do you use to create your 3-D effects? Clay? For example, if you draw a face and add glasses would you make the glasses with clay?
@MmmKandiYamz
I only use acrylic. I make everything on the nail.
@susiemichelle_
Who was the first celebrity you got to work on?
@MmmKandiYamz
Natalie Nunn. First big one was Nicki Minaj.
@BarbMarley
Outside of the fact that you are great with nails, how did you get your celebrity clients?
@MmmKandiYamz
I get my celebrity clients through word of mouth. People refer them to me or just Instagram.
@NailsbyNicole
When opening a new salon, should you have more than two types of mani and pedi services or keep it simple?
@ MmmKandiYamz
People like options, I think you should have more than one for sure…at most 3-4.
@susiemichelle_
What gel brand do you like working with best?
@MmmKandiYamz
Bio Sculpture
@nailz_r_mylife
Do you have an assistant who does the manicure work so you can focus on your artistry or do you do it all?
@MmmKandiYamz
I wish; that would save me so much time!
@ nailz_r_mylife
Which brings me to my next question, about how long does it take you to do a full set with designs?
@MmmKandiYamz
I take my time, but not too much time. An hour and a half to two hours if it’s all nails.
@OhCaryn
What is your one piece of advice for anyone that is interested in pursuing the nail business?
@MmmKandiYamz
Be different. The way to stand out is to not follow what everyone else is doing.
@OmariMyWorld
Do you have just a nail tech license or did you go through the cosmetology route?
@MmmKandiYamz
I only did the manicuring route, though some places don’t offer just that service.
@itsmeevanet
I post all my artwork on Instagram with as many hashtags as I can, but it seems like it isn’t working. What are good hashtags?
@MmmKandiYamz
All of those hashtags are popular, which is why people don’t get to see it. They’re always getting filtered by new ones. Try making hashtags you would want to search. It’s better if your hashtags are specific.
@itsmeevanet
What’s the secret to getting your gems to stay on?
@MmmKandiYamz
I use an off-brand gel/glue but I don’t seal my nails in gel, it takes away the shine.
@Nails_byMaritza
How can I personalize my own table without too much clutter but making it look stylish?
@MmmKandiYamz
Invest in cute cabinets or drawers that match your table. Pull out only what you need for each service.
@NaileFX
I would like some tips on salon set-up and layout for a small studio.
@MmmKandiYamz
Cute but minimal furniture.
@Samads_Wife
What is your most lucrative service?
@MmmKandiYamz
I think it’s acrylic. My full sets make me the most money. Then again, I am a really good persuader.
@dirtyylilsecret
Who/what is your biggest inspiration?
@MmmKandiYamz
nailgurlnyc on Instagram (@NailGurlNYC on Twitter).

Banks is inspired by New York City nail designer @NailGurlNYC.
@bbpinktaz
What’s your favorite fast and foolproof nail art technique?
@MmmKandiYamz
Leopard. It’s simple and fast.
@itsmeevanet
What’s a good way to market your work?
@MmmKandiYamz
I started posting pics on all social networks. I believe Instagram is the best social outlet because more people are visual.
@itsmeevanet
YouTube and Instagram are my go to references for nail advice. Where do you get your inspiration?
@MmmKandiYamz
I get it from nature, clothes, music, food, etc. I try not to look at other artists’ work because it blocks my creativity.
@bbpinktaz
What are your favorite brands to use?
@MmmKandiYamz
I like small name brands and China Glaze.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.