The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
October 25, 2019
3 min to read
While the holiday season is traditionally a big one for salons, there are ways that owners can ensure 2019 is the best season yet. Eufora Brand Manager, Doug Smith, has put together six component every salon owner should put into place to create a dream holiday campaign.
A festive salon space:
Space plan first: Holiday spotlight areas should be identified, and a basic planogram created, before the decorating party gets started. Strategically placed décor – tasteful displays, holiday graphics, beverage stations and scents of the season – are all essential to a warm and welcoming space that invites exploration.
Avoid clutter: Decorations don’t guarantee revenue. If too overdone, guests may feel overwhelmed. The golden rule for retail is 80% giftables, 20% décor.
Great giftables:
A well-appointed selection of giftables is fun to explore and invites guests to stay and shop. Testers are a must, clever signage should spark a need or want and grab-and-go options are great for those who are gift wrap challenged.
No salon holiday setup is complete without the ever-popular stocking stuffer section. Stocking stuffers are the NUMBER ONE impulse item so be sure to stock up.
A seasonal service:
A Eufora Scensory Salon Ritual will provide a break from the frantic holiday pace. Essential oils diffusing, paired with candles strategically placed in the salon, will not only create an instant attitude adjustment for guests, they are also great gift inspiration.
With so many after work gatherings on the calendar, this is your opportunity to become a girl’s BFF when you offer a killer express updo, transforming her from business beauty to glam queen in under 30 minutes.
A strategic social campaign:
Customize a consistent theme that fits your salon culture, then create a full schedule of posts to carry through the season.
Provide useable information such as clever gift ideas and holiday hair styling tips.
Don’t forget to encourage in-salon guest selfies, then share all that great holiday hair. A fabulous social testimonial is priceless.
A kick-off to the season:
Once the first four items are checked off, you’re ready to host your own holiday gathering. Make sure salon team members mix and mingle with guests to share seasonal styling expertise and encourage shopping exploration.
Nothing sparks holiday hair bookings better than having your salon team party-ready themselves… wearing their own best work and ready to decorate the salon with a few models to spark guest conversation.
A little personalization:
Even when the salon is busiest, it is critical to remember that every touchpoint creates a memory and each should be magical.
A handwritten holiday greeting card, a little pampering or a chance to create their own essential oil blend are all things that leave a lasting impression.
Topics:salon decor/designsalon businesssalon retailEuforacareer advicecareer developmentholidaysBusinessBusiness Management
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Business
Create a Salon Suite That Reflects Your Brand and Delights Your Clients
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
by Anne Moratto
Square's 2026 Local Economy Report Reveals the Neighborhood Network Effect
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
Precision, Passion, and the Business of Beauty
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
How to Build Career Connections in Beauty: Expert Networking Advice from K18’s Sabrina Sanborn
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
How Can I Minimize Cancellations and No-Shows?
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Nailtorious Iconz Beauty Academy Announces the Rollout of its Professional Product Line
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
Stylists Share Their Advice for the Post-Holiday Quiet Period
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
10 Housing and Interior Design Trends for 2025
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
Prepare for Small Business Saturday® with American Express
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
6 Quick Tips for Building Financial Mastery
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Success at the Top: Thriving on Madison Ave.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
The Salon Today 2024 Technology Solutions Guide
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Where Should My Money Live: An Account Breakdown
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails Biz Talk: Are You Getting Too Close to Clients?
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.