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Those of you contemplating a cut in prices in order to remain “competitive” should consider first how costly such a move may actually be to your bottom line. By dropping your prices, you just end up giving away the competitive edge you were striving to achieve.”
Does that sound like something I would say? Probably yes, but it’s a quote lifted from a publisher’s note in the January 1984 issue of NAILS (way before my time). Discount prices give salon owners as much pressure as they did 14 years ago. “
... the rumors about the dangers of sculptured nail products damage the industry ... and the solution is education, education, education.” Boy isn’t that the truth, just as it was in July 1989.
“...the average manicurist sticks with her career for less than five years.” The “life span” of the average nail technician has only increased a half-year since that 1988 statistic.
“As the professional, you have an opportunity to increase income and service the client better by selling retail products. You are the one the client trusts. Yet, nail technicians are reluctant to retail because they feel uncomfortable “selling” to their clients.” I could have written that today! NAILS editors have been lamenting the lack of retailing in nail salons since this 1983 quote.
“The lack of uniform standards in education and certification of nail professionals ... give the entire profession a bad name.” Well, that actually was me, in my first column in February 1991. At that time, there were six unlicensed states; today there are still fou.
And here’s something, published in the debut issue of NAILS in February 1983, that I hope will ALWAYS be true and will be quoted by my successors: “The purpose of NAILS is to strengthen the industry by providing decision-making information on current industry issues and events, economic trends, management styles, sales and marketing techniques.”
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
