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SEARCHThe salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.
Booksy, a leading in booking and business technology for the beauty industry, has recently unveiled their new 2022 marketing campaign, “Get Discovered”.
Get Discovered is actually a love story and campaign dedicated to helping beauty professionals find their forever clients through the #1 beauty booking marketplace – Booksy. Just like online dating, any beauty pro, salon, spa or barber shop can create a snappy, enticing profile, upload amazing work that best reflects their talents, and market themselves to find the right client matches in their area. Get Discovered also focuses on highlighting one of many things that Booksy does best … connecting people via the Booksy Marketplace. Rather than be another run-of the mill, “all-in-one” booking solution, Boosky shifts the conversation. Powerful marketing and business management tools empower Providers to do more, and the Marketplace is the place where it all happens.
The Booksy Marketplace allows providers the opportunity to find more of their ideal clients (not just cute calendar features) and retain them. Who wouldn’t love that!
The Provider’s journey to getting discovered is as simple as these 5 steps:
Step 1 - Create a Profile – share exactly who you are with the world
Step 2 - Show your Work – create a Portfolio of your best work and showcase your mad skills
Step 3 - Get Discovered – put yourself and your business on the map to attract the perfect clients
Step 4 - It’s a Match! – get booked, paid, and re-booked all using Booksy.
Step 5 – Long-term Clients – use the built-in Marketing tools to ensure client retention and repeat business
Did you know about 68% of beauty professionals are looking for ideas and tools to optimize their business, be more effective and acquire new clients! Booksy can help with all of that.
“Booksy's vision and goal is to establish itself as the top marketplace where beauty professionals and providers can discover new clients and keep them returning while promoting their talents. We want our users to thrive business-wise and provide the tools they need to accomplish that in a meaningful, robust, yet easy way. Through the Get Discovered campaign, we are looking to reach new beauty professionals and businesses and underscore our significant and unique advantages in the market,” commented Dee Hadley, Head of Marketing, Booksy.
About Booksy: Booksy is a cloud-based appointment booking solution for hairstylists, colorists, barbers, nail artists, estheticians, massage therapists, salons, barbershops, spas and more. It offers appointment scheduling, calendar management, online payments, and a suite of marketing management functionalities. Android and iPhone apps supported. Booksy features two mobile applications: Booksy Biz for businesses and Booksy Lite geared more for independent professional plus a Booksy app for clients.
Originally posted on Salon Today
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