The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Booksy Unveils its 2022 Campaign "Get Discovered"
The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.
by Staff
April 26, 2022
3 min to read
Booksy, a leading in booking and business technology for the beauty industry, has recently unveiled their new 2022 marketing campaign, “Get Discovered”.
Get Discovered is actually a love story and campaign dedicated to helping beauty professionals find their forever clients through the #1 beauty booking marketplace – Booksy. Just like online dating, any beauty pro, salon, spa or barber shop can create a snappy, enticing profile, upload amazing work that best reflects their talents, and market themselves to find the right client matches in their area. Get Discovered also focuses on highlighting one of many things that Booksy does best … connecting people via the Booksy Marketplace. Rather than be another run-of the mill, “all-in-one” booking solution, Boosky shifts the conversation. Powerful marketing and business management tools empower Providers to do more, and the Marketplace is the place where it all happens.
The Booksy Marketplace allows providers the opportunity to find more of their ideal clients (not just cute calendar features) and retain them. Who wouldn’t love that!
The Provider’s journey to getting discovered is as simple as these 5 steps:
Step 1 - Create a Profile – share exactly who you are with the world
Step 2 - Show your Work – create a Portfolio of your best work and showcase your mad skills
Step 3 - Get Discovered – put yourself and your business on the map to attract the perfect clients
Step 4 - It’s a Match! – get booked, paid, and re-booked all using Booksy.
Step 5 – Long-term Clients – use the built-in Marketing tools to ensure client retention and repeat business
Did you know about 68% of beauty professionals are looking for ideas and tools to optimize their business, be more effective and acquire new clients! Booksy can help with all of that.
“Booksy's vision and goal is to establish itself as the top marketplace where beauty professionals and providers can discover new clients and keep them returning while promoting their talents. We want our users to thrive business-wise and provide the tools they need to accomplish that in a meaningful, robust, yet easy way. Through the Get Discovered campaign, we are looking to reach new beauty professionals and businesses and underscore our significant and unique advantages in the market,” commented Dee Hadley, Head of Marketing, Booksy.
About Booksy: Booksy is a cloud-based appointment booking solution for hairstylists, colorists, barbers, nail artists, estheticians, massage therapists, salons, barbershops, spas and more. It offers appointment scheduling, calendar management, online payments, and a suite of marketing management functionalities. Android and iPhone apps supported. Booksy features two mobile applications: Booksy Biz for businesses and Booksy Lite geared more for independent professional plus a Booksy app for clients.
Topics:salon marketingdigital marketingBooksysalon technologytechnology toolsBusinessBusiness Management
Originally posted on Salon Today
Subscribe to Our Newsletter
More Business
Create a Salon Suite That Reflects Your Brand and Delights Your Clients
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
by Anne Moratto
Square's 2026 Local Economy Report Reveals the Neighborhood Network Effect
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
Precision, Passion, and the Business of Beauty
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
How to Build Career Connections in Beauty: Expert Networking Advice from K18’s Sabrina Sanborn
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
How Can I Minimize Cancellations and No-Shows?
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Nailtorious Iconz Beauty Academy Announces the Rollout of its Professional Product Line
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
Stylists Share Their Advice for the Post-Holiday Quiet Period
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
10 Housing and Interior Design Trends for 2025
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
Prepare for Small Business Saturday® with American Express
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
6 Quick Tips for Building Financial Mastery
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Success at the Top: Thriving on Madison Ave.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
The Salon Today 2024 Technology Solutions Guide
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Where Should My Money Live: An Account Breakdown
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails Biz Talk: Are You Getting Too Close to Clients?
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.