MENU
SEARCHAfter five years of working in the commercial loan department at a bank, Dawn Marie Scheper was bored.
After five years of working in the commercial loan department at a bank, Dawn Marie Scheper was bored. Her best friend, who wanted to open her own salon, coaxed her to go to nail school with her. Ironically, her friend never did attend school and Scheper, who knew nothing about nails at the time, ended up opening her own nail salon.
But not just any salon. Scheper specializes in airbrushing.
As owner of Nails By Gunpoint Airbrush Salon in San Jose, Calif., Scheper is awaiting the day when she can offer airbrushing exclusively. She is no longer taking acrylic clients and even though she just opened her salon last April, already 60% of her client base is airbrush only, with many of them scheduling their fill appointment at another salon immediately before their airbrush appointment.
“I’ m an artist at heart, not a nail technician,” admits Scheper, who has a certificate in art history. Aside from artistic reasons, airbrushing is more lucrative, she says. “I can airbrush three clients in the time it takes for me to do a fill and an airbrush.”
Prior to opening her salon, Scheper was a booth renter for about 5 1/2 years doing airbrushing only. Her clients would have one of the other technicians in the salon do their nails, then come to Scheper for airbrushing. But after being in the business for 13 years, Scheper says it was time to move on and grow. “I needed to take a risk and either open my own place or quit doing nails altogether and find a 9-5 job.” The dread of a boring 9-5 job made her take the plunge and open Nails By Gunpoint, which also has an airbrush makeup artist.
Scheper, who has been teaching airbrushing for five years, says anyone can do it. “You don’t have to be artistically inclined because you can learn the technical aspect of airbrushing and be competent. All it takes is lots of practice.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
