
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Oklahoma City’s Well Beauty Studio provides a calming, health-focused environment for nail services in the city’s artistic district.

Products include Zoya, CND, and Bio Sculpture Gel.

The salon’s owners created a clean, soothing design.
Well Beauty Studio founders Aimee Ahpeatone, Amy Yousey, and Beza Yosef were inspired by their travels to open their salon. “We are frequent travelers and we have had so many great experiences in other markets with nail salons that catered to green and clean,” explains Ahpeatone. “Oklahoma has been late to the green beauty industry movement. We wanted to do this as a gift to our community and to have a place
we would enjoy that was fresh, clean, and that would act as a part of a healthy lifestyle.” The salon focuses on providing healthy products and high-quality services. They use 10-free products such as Zoya, CND, and Bio Sculpture Gel for traditional and gel manicures and extensions.

Well Beauty Studio aims to bring green services to Oklahoma.
The salon is located in Oklahoma City’s Plaza District, an area that’s home to the Lyric Theatre as well as other arts organizations, retail, and restaurants. Adding to the artsy vibe, the salon’s design celebrates local artists. “We have a giant door made into a mural from local artist Erin Cooper and a space designed collaboratively with local architect Ken Fitzsimmons,” says Ahpeatone. The salon hosts parties and creates events in collaboration with local neighborhood art walk nights and festivals. “We have done everything from bingo nights and henna nights to having wineries come in to do parties,” she says.

Products include Zoya, CND, and Bio Sculpture Gel.
Nail techs range from those who have chosen nails as a career to techs in college who work in the salon because they love nail art. The salon partners with local schools to recruit employees, as well as placing online job postings. They offer group training and have brought in a trainer from Los Angeles for a week twice this year. “The technicians love this opportunity to hone their craft and artwork,” says Ahpeatone. “We will continue to bring in training and do training in-house regularly as well.”

The salon is located in a vibrant arts district.
To match its healthy focus, the salon was designed to be soothing, artistic, and clean. “It was a fun project to do,” says Ahpeatone. “I love to design spaces and this project sort of designed itself due to the size and shape of the historic building remodel that coincided with our opening.” She was inspired by other salons she’d visited in New York City, Los Angles, and Denver. To bring in new clients, the salon offers promotions, discounted services, free upgrades, and client loyalty programs. The varied clientele includes women, men, children, those seeking a green experience, and those seeking a luxury experience.

Salon owners Amy Yousey, Aimee Ahpeatone, and Beza Yosef were inspired by green salons across the country.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.