
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Clients can now use the HellaBella app for salons in Bryant Park, N.Y. The startup is rolling out in NYC with the goal to change the way salons book clients. For the salon, this would mean no software at all.

Clients can now use the HellaBella app for salons in Bryant Park, N.Y. The startup is rolling out in NYC with the goal to change the way salons book clients. For the salon, this would mean no software at all.
HellaBella’s experience for nail salons is simple. When a customer books an appointment, the nail salon manager receives a text message with the date, time, and services the customer ordered. The manager then replies to the text to confirm. Texts can be in English, Chinese, Korean, Spanish, or Vietnamese. Customers pay before their information is sent to the nail salon, so all services are paid to the nail salon upfront. “Salons love that they are paid right away,” said Layne Cox, an advisor to HellaBella. “The HellaBella technology automatically routes customer payment to the salon via ACH, debit card, or Venmo so it’s a seamless transaction. HellaBella sends real, paid bookings right to the nail salon.” Unlike services like Yelp and Groupon, there are no trade-offs with HellaBella. HellaBella customers pay full price, and all customer service issues are handled by HellaBella so nail salons can be sure their online reputation is in good hands.
The founders and advisors of HellaBella are uniquely qualified to create a great digital experience for customers and nail salons. Between them, their experience spans GrubHub, Seamless, Turner, Slice, Vayner Media, L’Oréal, SuperDooper, and actual nail salon owners — a mix of technology, beauty, and nail care-specific experts.
HellaBella is focused on expanding its salon network nationwide, and nail salons can sign up for free on the HellaBella website at https://hellabella.com, then click on “Add My Nail Salon.” Nail salons can also email their menus to menus@hellabella.com to be automatically listed as a part of the service.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.