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For those of you starting glumly at your not-so-packed appointment books, and for those of you whose books are packed and want to keep them that way, NAILS offers up its latest Top 10 list: Top 10 Sources For Client: Referrals. The following people and places, if cultivated properly can keep new faces coming through your doors.
Current clients. It should come as no surprise that old clients are the best source of new clients. You’ll inspire more word of mouth by offering discounts to clients who refer a friend.
The hairstylists at your salon. What could be more natural than a hairstylist asking about the health of a client’s nails, or suggesting a new nail look to go with a new haircut? To encourage the stylists to help, offer them free services in exchange for sharing their clientele.
Hairstylists at other people’s salons. Seek out hairstylists whose salons don’t offer nail services. Offer them discounts in exchange for referrals.
Women in the public eye. Give a free set to a makeup consultant at a local department store, a bank teller, a sales clerk, or anyone who conies in constant contact with female consumers. Provide them with a stack of your business cards so they’re prepared when women ask them who does their nails.
Bridal shops and bridal shows. Brides and bridesmaids are a great source of new business. Make the rounds of shops and shows to claim your fair share.
Fine jewelry stores. A woman who will spend a bundle on beautiful gems will likely want a well-manicured hand to show them off. Arrange for the jewelry store to give; gift certificates for your services with every ring sale, or offer the clerk discounts in exchange for customer referrals.
Local realtors. Realtors are always looking for gifts to say thank you to clients. Since nothing destroys a manicure like moving, a gift certificate for your services is perfect. The realtor can include a gift certificate as part of a goodie-bag. No need to pay unless the certificate is redeemed.
Neighboring merchants. People are creatures of habit, favoring familiar territory. Provide: neighboring merchants with business carets, coupons, or fliers advertising your services. You can do the same for them.
The press. Get your name in the news by winning contests, holding events at your salon, participating in charity functions, anything you can think of (just as king as they spell your name right).
You. Keep your nails well-groomed at all times. Keep them dazzling, in fact. You are a walking advertisement for the quality of your work.
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
