MENU
SEARCH“The wedding industry is a green business, meaning it’s rarely hit by economic downturns,” says Erica Carr, a San Francisco- and Maui-based makeup and hair artist who has created bridal looks for more than 1,000 weddings.
“The wedding industry is a green business, meaning it’s rarely hit by economic downturns,” says Erica Carr, a San Francisco- and Maui-based makeup and hair artist who has created bridal looks for more than 1,000 weddings. “When brides are seeking vendors, especially beauty-related, they often ask friends or other hired vendors for a referral — and that should be you. The stakes are high; not only because all eyes will be trained on her and the bridal party, but also because the big day will create the photos she will treasure for the rest of her life.”
Erica Carr
According to Carr, when brides-to-be shop for beauty service providers, they are thinking three things: Do they like me? Do they get me? Are they flexible? Putting them at ease begins with the basics.
“You may think that being welcomed into your salon is the first impression you give to a client, but it’s not,” she says. “The phone conversation or e-mail communication is crucial to setting the tone. The voice on the phone must be warm and welcoming, and the e-mail response helpful and courteous. Be sure to observe all the niceties when they arrive at the salon — take their coat and offer a beverage and comfortable chair.” The goal is to create happy longtime clients who will trust your professionalism and skills when the big day comes.
If you are chosen to beautify their hands and feet for the big event, Carr advises doing at least two practice sessions with the bride so she feels at ease. Confirm the day and time of the event, and ask if she wants to add services for the bridal party, moms, or flower girls. “Enter that day with positive energy and give her a little extra massage on her hands and feet,” she says. “After she leaves, be prepared to send her a thank you note, handwritten on your stationery or letterhead with five of your business cards. Write: ‘We look forward to seeing you after your honeymoon so we can hear about your spectacular day. Thank you for choosing us as part of your beauty team.’” It’s these details, she says, that lead to big dollars in the bank and a blossoming career.
If you’re interested in learning more about cultivating a bridal clientele, Carr offers educational workshops and webinars. For more information, visit www.ericacarrclasses.com.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
