MENU
SEARCHScent is often overlooked, but it can create powerful associations in the memory. Appealing to clients’ sense of smell is a great way to keep them coming back.
When you opened your salon, you probably selected decor that would give your salon the atmosphere you envisioned. Looks are important when creating a salon that clients will love to return to, but don’t forget other senses! Scent is often overlooked, but it can create powerful associations in the memory. Appealing to clients’ sense of smell is a great way to keep them coming back.
How do I choose the right scent for my salon?
What scent best represents your salon depends on the atmosphere you want your salon to have. Is your salon a soothing, spa-like place? Calming, relaxing scents such as lavender or cucumber might be appropriate. Is your salon funky and fun? An energizing citrus such as lemon or grapefruit might be your scent.
Can I mix fragrance oils to make something unique to my salon?
There’s no reason you have to stick to one scent! Choosing the right combination can create a unique fragrance that clients will associate with your salon only.
How do I know if it is the right scent?
Ask! Test out your chosen scent and see what employees, clients, friends, and family think. How do they feel after spending time with the scent? What memories does it call to mind? If their reaction to the scent isn’t what you had in mind, try another one.
How do I effectively use the scent that I’ve chosen?
One of the best ways to use scent in the salon is to create custom spa products using your chosen scent. Manufacturers such as La Palm Spa Products offer unscented versions of products such as lotions, scrubs, and pedicure soaks. This makes it easy for you to blend your chosen fragrance oils into your products. You can also use fragrance oils in diffusers and custom retail items.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
