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SEARCHLady La’s Too Nail and Hair Salon in Highland, Mich., draws clients due to its unique location. Built in the LaFontaine Buick Pontiac GMC Cadillac dealership as a convenience to customers, it gets 95% of its clients from the dealership. Although only open for a few months, the salon already has repeat clients coming just for its services.
Lady La’s Too Nail and Hair Salon in Highland, Mich., draws clients due to its unique location. Built in the LaFontaine Buick Pontiac GMC Cadillac dealership as a convenience to customers, it gets 95% of its clients from the dealership. Although only open for a few months, the salon already has repeat clients coming just for its services.
Because of its location, the salon ties its own marketing to car shoppers, offering incentives and packages for those who come in wanting to test drive or purchase a car. Male clients, 40% of the total, aren’t shy about sitting in front of a glass wall getting manicures and pedicures in plain view to those passing by. “They love it. They don’t hesitate at all,” says nail tech Lorrie Caskey.
Even though many car-repair customers are less than thrilled to be at the dealership, they usually come out of the salon happy. “If they are stuck here and there’s something wrong with their car that they’re not expecting, it actually takes the edge off because they get to come in and have services, chill out, relax, and forget about it,” says Caskey. “It’s actually a bonus for them.”
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
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Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
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This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
