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SEARCHHappy new year from your friends at NAILS.
Staying in touch is usually on everyone’s priority list at this time of year; people send holiday greetings to each other, often including a letter about the year’s events.
This month’s cover story is like that. To give our readers a perspective on the events in the nail industry this past year, we got in touch with a number of sources. Their viewpoints combine in a year-end review depicting a prosperous 1987 and predicting encouraging possibilities for 1988.
Tying in with the cover story’s survey are several articles emphasizing the importance of staying in touch with clients and the community ... through surveys.
An article by Peter Grimes outlines techniques for conducting market surveys, and is followed by a specific example — a survey by Mark Schaefer, designed to compare natural nail care salons with those offering acrylic services.
One notable conclusion of Mr. Schaefer’s survey is that the most important salon attributes are those involving direct social interaction between customers and manicurists.
Meanwhile, Bill West wrote about effective communicating, reflecting the same principles, with suggestions on how to evaluate and improve interpersonal communication.
Staying in touch and communicating with your clientele should be a salon priority — just as staying in touch with the nail industry and our readers is a priority for NAILS Magazine, as we extend our warmest holiday greetings and best wishes for a prosperous New Year to all of you.
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Sponsored by Amex
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Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
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This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
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This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
