Nails
MenuMENU
SearchSEARCH

Publisher's Note

This month’s cover story detailing how to retail products to your clients raises the issue of whether a retail program can be effective and profitable.

by Peter Grimes. NAILS publisher
January 1, 1988
1 min to read


This month’s cover story detailing how to retail products to your clients, and the additional editorials that outline how to sell such products and that discuss the latest in point of purchase display technology, raise the basic issue of whether a retail program can be effective and profitable.

If you understand that your competition is not from other salons but from drug stores and over-the-counter beauty supply outlets and, importantly, if you realize the central role these products have in the service you offer to clients... then the answer is an unequivocal yes: Your retail program will enable you to service and sell the client.

Ad Loading...

A key element, however, is to evaluate your marketplace to determine what products are available to your clients, where they are sold, and at what price.

Essentially, a good retail program enables you to maintain your clients nails between appointments by selling them home care products, rather than providing them the tools to handle nail care themselves.

Subscribe to Our Newsletter

More Business

A row of styling stations at JBW Jeffrey Ching Salon
Business|Articles|Mar 3, 2026

Precision, Passion, and the Business of Beauty

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.

Sponsored by Amex

Ad Loading...
Business|Articles|Nov 27, 2024

Prepare for Small Business Saturday® with American Express

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.

Sponsored by Amex

Ad Loading...
Business|Articles|Oct 22, 2024

Success at the Top: Thriving on Madison Ave.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Sponsored by Amex

Business|Articles|Sep 6, 2024

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

Sponsored by Vagaro

Business|Articles|Aug 6, 2024

5 Things I Won't Do as a Nail Tech

This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.

Ad Loading...