The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Publisher's Note
This month’s cover story detailing how to retail products to your clients raises the issue of whether a retail program can be effective and profitable.
by Peter Grimes. NAILS publisher
January 1, 19881 min to read
This month’s cover story detailing how to retail products to your clients, and the additional editorials that outline how to sell such products and that discuss the latest in point of purchase display technology, raise the basic issue of whether a retail program can be effective and profitable.
If you understand that your competition is not from other salons but from drug stores and over-the-counter beauty supply outlets and, importantly, if you realize the central role these products have in the service you offer to clients... then the answer is an unequivocal yes: Your retail program will enable you to service and sell the client.
A key element, however, is to evaluate your marketplace to determine what products are available to your clients, where they are sold, and at what price.
Essentially, a good retail program enables you to maintain your clients nails between appointments by selling them home care products, rather than providing them the tools to handle nail care themselves.
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