MENU
SEARCHReaders suggestions range from simple birthday cards to special offers on their services.
We send birthday cards to each client. My nail techs rent booth space so they each handle it differently. Some give a discount, some give bottles of polish, and some just send a card. The clients really enjoy receiving the cards and knowing that we think about them.
Mary Metscaviz
Awesome Nails
Gray slake, Ill.
I recognize my client’s birthdays with a “Happy Birthday” postcard that entitles them to 10% off their next service or purchase. It makes them feel very special and appreciated.
Patti
Nails by Patti
Andover, Mass.
I give them a $5 gift certificate, free French polish, or an airbrush card for a special occasion.
Arlene Worrier
Dumont, N.J.
If a client is coming in on, or just before, his or her birthday, I give them a card and a discount off their service. I mail a card if then birthday is a week or so later and give them a discount off then next service. I do have some clients who are very dear friends and I will buy them a present.
Delia M. Accardo
The Nail Palace
Clovis, Calif.
I go to the local florist and make arrangements to send a small bouquet to each of my clients on their birthday. I send it a day or two before their birthday for two reasons: To let them know I’m thinking of them and to remind their family, so they don’t forget. When they call to say thank you, many times they have had a bad day or week and the flowers help cheer them up. That alone is worth it to me.
Dannell Tapley
The Salon
Pendleton, Ore
I keep documentation of birthdays on client cards and when a client comes in around her birthday, I give her a complimentary service; paraffin dip, an airbrush French manicure, or design of her choice.
Jodi Gildom
Kim’s Cut ‘n Curl
Conneaut, Ohio
I always try to make it a special occasion for my clients who come in all year I send them a birthday card with a note for a free fill or full set, including nail art. They love it.
Atrity
Bet-hel Salon de Belleza y Unas
Extravagante
Utuado, Puerto Rico
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
