MENU
SEARCHWhen Greg and Rose Tosti decided to start a nail salon in Boca Raton years ago, they were told by friends and family it wasn’t such a good idea. Now, with 110 employees and a steady stream of 4,000 clients coming in each week, the Tostis are glad they didn’t listen.
Nail Depot owners Rose and Greg Tosti built a nail empire from nothing to four successful salons in just seven years.
Runner-Up: Salon With 8+ Nail Technicians
Location: Boca Raton, Fla.
Owners: Greg and Rose Tosti
Years in business: 7
Staff size: 110 (four salons)
Next Stop: Success
When Greg and Rose Tosti decided to start a nail salon in Boca Raton years ago, they were told by friends and family it wasn’t such a good idea. Now, with 110 employees and a steady stream of 4,000 clients coming in each week, the Tostis are glad they didn’t listen. The handsome couple spends their days managing four bustling salons in Boca Raton, Delray Beach, Deerfield Beach, and Boynton Beach, Fla., yet they still take the time to throw staff parties, organize tradeshow road trips, and take part in civic events such as a Boca Raton street festival. Or fly to Las Vegas to receive an awards as runner-up for Nail Salon of the Year with 8+ Nail Technicians. The Nail Depot is no stranger to awards; the chain was ranked #8 in NAILS Fact Book’s Top 25 Salon Chains last year, and each individual salon also received a high ranking in the Top 100 Salons listing.
Nail Depot owners Rose and Greg Tosti built a nail empire from nothing to four successful salons in just seven years.
Each salon has a light, breezy decor and is conveniently located in a strip center mall. A host of nail technicians clad in white lab coats are lined up in neat rows ready to service the day’s clients. “Nails Depot is committed to giving clients beautiful nails at a discount price in a luxurious atmosphere,” says Rose. “We provide an environment that is not only safe and clean, but fun and relaxing, too.” The staffs of all four salons stay in touch through a monthly newsletter, and they also let their hair down at the occasional company picnic or at a customer/employee appreciation night. They are all encouraged to attend as many tradeshows as possible; for a recent show, the Tostis offered free show tickets and a drawing to win a free night’s stay at a hotel for any staff member interested in attending.
No, it's not Spring Break. These are Nail Depot fans whooping it up at a recent Appreciation Night.
There’s no question the Tostis have a lot of fun running their business, and they aren’t afraid to let customers and employees have a share in the fun, too.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
