
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Catherine DePoole proves her skills by earning a runner-up spot for Nail Technician of the Year.
Nail technician: She’s Got Nails
Location: Westland, Mich.
Years doing nails: 5
Age: 24
Technician Says Knowledge Is Key
Nail Technician Catherine DePoole’s 80 or so regular clients are among her biggest fans, taking personal pride in her many professional achievements. So when DePoole emerged a runner-up in the Nail Technician of the Year Awards, she found plenty of friends to celebrate with. “Many of my clients have been with me from the beginning and witnessed my growth in the industry,” writes DePoole, a Top 25 competitor, in her personal essay. “In return I try my hardest to give them individual attention and treat them with the utmost respect. They can expect an excellent nail service, good conversation, and a great cup of coffee,” she says.
Not only does DePoole expertly tend to her own clientele, as manager of She’s Got Nails in Westland, Mich., she exhibits a professionalism that makes her stand out. DePoole personally checks the quality of every new set of nails done in the salon. She welcomes clients with free product goodies and home care instructions for their new nails. She explains about the products used in the service and lets clients know she’s eager to receive any comments, good or bad. “Catherine has taken the time to educate me about caring for my nails, even teaching me the proper names of nail parts and how to avoid damaging them,” explains customer Carrie Poletti in a letter of support for her favorite technician.
Also active in the administration of the salon, DePoole handles complaints, trains new technicians, manages inventory, and even lent a hand in designing the salon menu. As a sales representative for Galaxy Nail Products, she travels the country attending tradeshows, giving lectures, and doing hands-on demonstrations.
It’s the constant interaction with manufacturers, educators, and other nail professionals that motivates DePoole to excel and keeps her enthusiasm from wavering. “To stay on top, you have to learn continually,” she says. “If I’m feeling a bit low, I’ll go to a nail show and talk to people, see what’s new out there, and what I can bring back for my clients. I’m instantly recharged.”

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.