MENU
SEARCHHere are some insights from the industry's top leaders.
Phorest Salon Software's sold-out Salon Owner's Summit 2018 took place in Dublin, Ireland.
Photo By Phorest Salon Software
Phorest Salon Software's sold-out Salon Owner's Summit 2018 took place in Dublin, Ireland.
Photo By Phorest Salon Software
Phorest Salon Software’s sold-out Salon Owner's Summit 2018 in Dublin, Ireland just wrapped up where some of the world’s best thought leaders in the industry offered advice on how to grow a salon business to new heights and take charge of the future.
Main Stage Insights on Salon Success:
Gavin Hoare on Acting Like the Expert You Are: Kicking off the Summit for the attendees was Gavin Hoare, salon manager at the award-winning Richard Ward Hair and Metrospa on Sloane Square in the heart of Chelsea.
According to Hoare, all clients have 7 universal needs we need to fulfill, they are:
Feeling welcome, being listened to and understood, being served by an expert, having multiple solutions to their needs, indulging themselves, being reassured on purchase decisions, being shown out and getting a nice follow-up.
Steve Martin’s Small Changes That Spark Big Influence:
Bestselling author of Yes! 50 Secrets from the Science of Persuasion approached salon success with six principles from the science of persuasion:
Reciprocity (people give back to others the form or behaviour first received)
Scarcity (people want more of the things they can have less of)
Authority (people follow the lead of credible, knowledgeable experts)
Click here to see the other three.
Staff Management and Motivation with Valerie Delforge
Valerie Delforge is Founder & CEO of Delforge + Co consultancy. Being in the Beauty industry for over 25 years, she not only managed to successfully achieve all set targets, inspire teams to deliver high standards expected in high-end salons but also develops each business to create a year-on-year strategic growth and salon success.
Tabatha Coffey’s Rules for Good Business
Bravo TV star Tabatha Coffey has devoted her professional life to achieving excellence in hair design and education. At the Summit she shared key insights on the salon industry regarding your staff, approaching retail and social media.
For more information about Phorest Salon Software, visit http://bit.ly/2mvEghr.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
