Entrepreneurs who are set-up to succeed are the ones prepared with a 24/7 marketing mentality. Here's how to do that while still maintaining a work-life balance.
With all the advances in technology in recent years, the salon industry has tried to step up its game as well. Gelish talked to nail pros about the importance of technology and how it can help make their jobs easier.
Have a great idea for a new line or thinking about launching your own product? It's hard to know where to even start. Get expert advice from Cody Fullerton, vice president of business development at Prime Matter Labs.
Oftentimes, salon owners cringe at the thought of looking at their finances. But you know it’s important. In order to make financially sound business decisions, it is essential for every salon owner to take the necessary steps in managing their finances.
Salon 77 West’s structure and culture has been transformed by working with a trusted technology partner. Learn what features have made the most difference to the salon's culture, business, and successful operation.
In a Dine-and-Dash fashion, a young woman strikes two Chicago salons, booking expensive services and ducking out before she pays the tab. Find out how you can protect yourself from this scam.
I speak to hundreds of beauty pros weekly and many are truly struggling to stay in business and get a clientele. So here I would like to give you my view of what social media is... and what it is not. Along with some tips & tricks to make your posting life easier.
The voice of experience is always valuable. We asked Chloe Nelson, lead manicurist and coordinator for the Woodhouse Spas, to share some short answer to some very basic nail business questions. They include must-know skills, to pricing strategies, and even what's trending.
Investing in yourself and your future is made easier when you understand the language. Each week, Anna Manukyan helps us feel more confident in talking money matters, and breaks down key terms, making them easy to understand and act on.
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Delivering excellent customer service in the salon begins the time your client walks in and ends when they leave your salon. Rudy Moser, owner of a.salon in Chicago, discusses how he uses integrated software, takes American Express cards, and handles credit card tips to provide world-class customer care to his clientele.
Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
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