How to Host Your Own Fashion Event
A Fashionable Fête: If you’re a nail salon owner, there are certain occasions when a party is absolutely necessary. A grand opening usually sits at the top of that list. If, however, your business is located in an area where there are other nail salons, the challenge becomes throwing a different kind of celebration that will make yours stand out.
by Beth Livesay
Five Ways to Deliver Great Customer Service
Use this article to help your students learn five customer service basics to incorporate into every service to create a loyal and happy clientele for years to come.
Watermarks With Signature Style
Get a custom-made self-portrait logo to brand your nail business.
by Beth Livesay
Body Language: Read Your Clients Like a Book
What are your clients and employees saying without words? Learning to read body language can help you manage employees and create happy returning clients.
Marketing With a Nice Ring to It
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
by Beth Livesay
A Polished Business Card Holder
Heather Aquino crafted this cute business card holder for anyone passionate about polish.
by Beth Livesay
Six Nail-Related License Plates for Nail Techs
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
Crystal Nails Educator Program
Crystal Nails invites you to become a Crystal Nails Master Educator to represent its innovative, next-generation product line! Take the next step in your career, join this six-day intensive educator training in Orlando, Fla. on Nov. 3-8, 2015.
Branding You — 4 Steps to Developing Your Personal Brand
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
Mining Online Reviews for Ways to Improve
There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement.
A.I.I. Presents Customized Vans to Distributors
In June, A.I.I. presented three of the company’s partner distributors with the keys to their own customized vans as part of the A.I.I. Partner Sales Incentive Program.
Her Cancellations Are Pure Poetry
When she can’t make her standing appointment, one longtime client notifies her nail tech with poetry.
How to Conquer the Commitment-Shy Client
Give yourself a leg up by getting more clients to commit to standing appointments. Our experts tell you how.
by Sree Roy
Crowdsourcing: What have you learned by visiting nail salons other than your own?
This month we asked nail techs: What have you learned by visiting nail salons other than your own?
by Tracy Rubert
Salon Gurus Site Launches Business-Building Program
Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”
What’s in a Name?
How you name your business can pave the way for how successful you become. So choosing wisely is important. Find out from the experts exactly how to go about it.
The NMC Celebrates Its Fifth Year In Action
A group of veteran nail technicians ask the NMC its stand on vital issues facing today’s nail industry.