Sidewalk Selling
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.
by Judy Lessin
Straight Talk for Salon Professionals
Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.
Like Uber for Stylists
A new app just debuted in Chicago that makes it easier for nail technicians, hairstylists, massage therapists, and makeup artists to work where they want, when they want, and at the price they want.
Square Adds No-Show Protection
Square recently added “no-show protection” to reduce this too-common drain on your time and bottom line.
How to Grow a Beauty Business
NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.
by Judy Lessin
A.I.I. Partner Sales Incentive Program Photos
A.I.I. presented Beauty Zone, Kashi Beauty, and Nails West with keys to customized vans as part of the A.I.I. Partner Sales Incentive Program.
Amp Up Your Offerings: Permanent Makeup
In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup.
by Tracy Rubert
Love the Age You Are: How to Navigate Your Nail Tech Career Through Your 20s, 30s, 40s, and Beyond
Whether you’re just starting out or you’re a seasoned professional, developing a sustainable nail tech career means taking care of your fiscal — as well as physical — well-being.
by Tracy Rubert
TBT: Former NAILS Editor Comes Full Circle
Judging by the height of Cyndy’s jeans, this photo was definitely taken in the ʼ90s.
How to Attract Wedding Belles
“The wedding industry is a green business, meaning it’s rarely hit by economic downturns,” says Erica Carr, a San Francisco- and Maui-based makeup and hair artist who has created bridal looks for more than 1,000 weddings.
by Judy Lessin
7 Ways to Get Men Into the Salon
The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
Five Steps to Defining a Successful Salon Culture: A Workbook
Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.
Amp Up Your Offerings: Spray Tanning
In the third installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at spray tanning.
by Tracy Rubert
PBA’s “I Am Licensed” Campaign Wins Award
In February, the Professional Beauty Association (PBA) received the Public Affairs Council’s 2015 Grassroots Innovation Award for Social Media Innovation for its “I Am Licensed” campaign.
Business Comeback Starts With Caring
If your first experience owning a nail business has posed more challenges than you anticipated, don’t panic. Instead embrace Marsha Friedman's Five C’s for building a business.
Crowdsourcing: What is the best way to find great employees for your salon?
This month we asked nail techs: What is the best way to find great employees for your salon?
by Tracy Rubert
Amp Up Your Offerings: Henna Tattoos
In the second installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at henna tattoos.
by Tracy Rubert